Synthesizing the Vision for a Digital-first Future State
Tech-Azur's team worked closely with all members of BlueSleep’s Team to define a clear and measurable digital future state vision, which included the complete re-engineering of the website to become a center for actionable information and easy scheduling. The design for this new responsive website included features crafted to ensure improved conversion, and the implementation of SEO best practices throughout, to increase online visibility. This new digital marketing strategy also put in place specifics to drive organic patient acquisition and engagement.
Additionally, BlueSleep’s Marketing Team recognized that the firm could strongly differentiate itself and its market positioning by intentionally becoming the easiest and most rapidly available online resource for effective Snoring and Sleep Apnea diagnosis & treatment. The logical convenience appeal of being able to set a telemedicine appointment at the Patient’s convenience has always been a traditional weak link in this field, and an open growth vector for BlueSleep.
In addition, beyond the ‘digital front door’ of the website, BlueSleep’s Providers and Operations Support Team made clear their need for a completely new, and fully digital, care processing platform with sleep-practice specific capabilities that simply don't exist in available EHR Platforms. Thus, a core requirement of this very deep Digital Transformation was the need to define and develop a Patient & Provider Portal Platform tuned to the unique needs of BlueSleep’s optimized Sleep Disorder Treatment methodologies.
Tech-Azur was up to the task and created an entire BlueSleep Digital Technology Roadmap, which would be followed in order to simultaneously develop not just an industry-leading website, full of intuitively easy Patient calls to action, and, in similar fashion, an entire Provider Operations Platform through which a rapidly growing base of BlueSleep Providers could collaborate, while being able to offer patients the most readily available and cost-effective Snoring and Sleep Apnea treatment options in the industry.